Skip to main content
VELUNIQ - Our Story
Our Story

We Started VELUNIQ Because
Love Shouldn't Cost the Earth.

Founded in 2023 and headquartered in Rutherford, New Jersey, VELUNIQ was born from a simple conviction: couples deserve diamond jewelry that's beautiful, ethical, and honestly priced — without the guilt of destructive mining.

Our Beginning

How VELUNIQ Came to Be

In 2023, our founding team noticed something broken in the diamond industry. Couples were forced to choose between quality, values, and budget — as if you could only pick two. Traditional jewelers offered vague origin stories, pressure-driven sales, and prices inflated by supply chains built on artificial scarcity.

We founded VELUNIQ in 2023 — operating from Rutherford, New Jersey, with a direct-to-consumer model and a commitment to lab-grown diamonds. These stones are chemically, physically, and optically identical to mined diamonds, but created through advanced technology instead of destructive extraction. Every diamond we sell is individually certified by the International Gemological Institute (IGI).

Today, VELUNIQ serves customers nationwide with engagement rings, wedding bands, necklaces, earrings, and bracelets — all handcrafted to order by skilled artisans. We've kept our promise: exceptional quality at honest prices, with full transparency at every step.

Our Difference

Why Customers Choose VELUNIQ

IGI Certified Diamonds

Every VELUNIQ diamond ships with an International Gemological Institute (IGI) grading report — the same independent certification used for mined diamonds. Cut, color, clarity, and carat are verified by expert gemologists.

Lab-Grown Technology

Lab diamonds use up to 85% less energy per carat than mining operations. Zero land excavation — 0 acres disturbed per diamond. Same crystal structure, same Mohs 10 hardness, same brilliance.

Direct to Consumer

No retail markup, no middlemen. By selling directly to you, we offer lab-grown diamonds at 30-50% less than comparable mined stones from traditional jewelers — without sacrificing quality or craftsmanship.

Lifetime Craftsmanship

Every piece includes a lifetime warranty covering manufacturing defects, free prong re-tipping, rhodium re-plating, and professional cleaning. We also offer free resizing within the first year of purchase.

Trust & Transparency

Our Certifications & Partners

IGI Certified

All diamonds independently graded by the International Gemological Institute.

Visit IGI.org

Registered LLC

VELUNIQ LLC is a registered limited liability company in the State of Wyoming, USA.

Wyoming Secretary of State

Insured Shipping

Every order ships fully insured with signature confirmation via FedEx or UPS.

Free US Delivery

Secure Checkout

256-bit SSL encryption. We accept Visa, Mastercard, American Express, and PayPal.

PCI DSS Compliant
Customer Support & Operations

How VELUNIQ Supports Every Order

Every customer can reach us by email, phone, live chat, or virtual appointment. We keep support, return, warranty, and shipping details public so you can review them before checkout.

Responsive Support

Email, phone, chat, and appointment help

Our support team helps with product questions, order updates, returns, warranty claims, and custom requests during published business hours.

Documented Policies

Shipping, returns, privacy, terms, and warranty

Policy pages include the return window, refund method, shipping timeframes, business address, phone number, and warranty coverage before you buy.

Order Transparency

Insured shipping and tracking

Each order includes confirmation, shipment tracking, insured transit, signature-required delivery, and a documented process for damaged or defective items.

Sustainability

Our Environmental Commitment

We back our sustainability claims with specific, verifiable data — not vague promises.

85%
Less Energy Per Carat

Lab-grown diamonds use up to 85% less energy per carat than traditional mining operations, according to industry lifecycle analyses.

0
Acres of Land Disturbed

No open-pit mines, no land excavation, no ecosystem displacement. Lab-grown diamonds are created in controlled facilities with a minimal physical footprint.

6x
Less Carbon Per Carat

Lab-grown diamonds produce up to 6x less carbon emissions per carat compared to mined diamonds, based on published environmental assessments.

Our sustainability claims are based on published industry research comparing CVD/HPHT lab-grown diamond production to traditional mining. Environmental impact can vary by facility and energy source. We are committed to continuous improvement in our supply chain.

Our Credentials

Verified & Trusted

IGI Certified Diamonds

Every diamond independently graded by the International Gemological Institute (IGI) — the world's largest independent gem certification lab.

Verify at IGI.org →

SSL Secured Checkout

256-bit SSL encryption on all transactions. PCI DSS compliant payment processing. Your personal and payment data is fully protected.

Fully Insured Shipping

Every order ships fully insured via FedEx with adult signature required. Full retail value covered from our workshop to your door.

Registered LLC

VELUNIQ LLC is a registered limited liability company in the State of Wyoming, USA. Business registration publicly verifiable.

Wyoming Secretary of State →
Get In Touch

Find Us

Headquarters

VELUNIQ LLC

111 Montross Ave, Suite E

Rutherford, NJ 07070

USA

Business Hours

Mon - Fri: 9:00 AM - 6:00 PM EST

Sat - Sun: 10:00 AM - 4:00 PM EST

Follow us on social media

VELUNIQ Lab-Grown Diamond Jewelry
Experience VELUNIQ

Ready to Begin?

Whether you're designing a custom engagement ring or choosing the perfect gift, our concierge team is here to help — no pressure, just expertise.

About VELUNIQ — Redefining Luxury Jewelry

VELUNIQ was founded on a simple belief: luxury jewelry should be beautiful, ethical, and accessible. We specialize in lab-grown diamond jewelry — engagement rings, wedding bands, necklaces, earrings, and bracelets — crafted with the same brilliance as mined diamonds but without the environmental and ethical cost.

Our Mission

We're committed to transparent pricing, sustainable practices, and exceptional craftsmanship. Every VELUNIQ piece is made-to-order by skilled artisans, using IGI and GIA certified lab-grown diamonds. We believe everyone deserves a piece that's as unique as their love story — without compromise on quality or ethics.

Why Choose VELUNIQ?

  • Ethically Sourced: 100% lab-grown diamonds — no mining, no conflict
  • Certified Quality: Every diamond is IGI or GIA certified with a detailed grading report
  • Handcrafted: 40+ hours of artisan work, 157 quality checkpoints per piece
  • Transparent Pricing: No middlemen markups — exceptional value direct to you
  • Lifetime Warranty: Free repairs and maintenance for the life of your jewelry
  • Free Shipping: Fully insured US delivery on every order

Find Us

VELUNIQ LLC

111 Montross Ave, Suite E

Rutherford, NJ 07070, USA

+1 (307) 381-4782

support@veluniq.com

Mon–Fri: 9:00 AM – 6:00 PM EST · Sat–Sun: 10:00 AM – 4:00 PM EST